EQ Bank
CGI inflated typography, physics-driven simulations, and photorealistic digital imaging for EQ Bank's advertising campaign. Hyper-realistic balloon-style letters forming FEES in English, and FRAIS in French, were crafted to dramatically inflate, float, and interact against authentic urban photographic backgrounds—delivering a playful yet sharp message of zero banking costs. The concept extended into looping animated versions of the inflated letters, while custom designs inspired large-scale 3D-printed replicas placed strategically in downtown parking lots, turning the digital idea into tangible, eye-catching real-world installations. Executed by Pierre Bourjo, a Toronto-based talent with worldwide recognition.